Indian SMBs have been paying agencies for a decade and still can't tell you what was done last week. We think the answer isn't a better dashboard — it's a different contract. We tell you, for every brief, what an AI does, what you do, and what a person still does by hand. Then we ship.
Every output is logged to a request, against your plan. If we worked on something, you can find the file. If we didn't, you won't see a vague line on the invoice for it.
When a thing was drafted by a model, the request says so. When a human re-wrote it, the request says so. We won't pretend the machine isn't there, and we won't pretend the human isn't either.
We work in rupee economics, Indian platforms (Justdial, Practo, IndiaMart, WhatsApp Business), Indian time zones and Indian festivals. We don't take international retainers — yet.
A dedicated strategist owns your account. Same person every month. No revolving door of account managers. Headcount stays low so output stays sharp.
Four people on staff, plus a roster of freelancers for filming and design. Headcount stays low so output stays sharp.
Sets the contract. Owns the P&L. Replies to founders on WhatsApp.
Reads your business once a quarter. Builds the 12-month roadmap.
Builds Exporado/OS. Picks which model does which job.
Last set of eyes on every word. Catches the AI tells.
+ Two more strategists — joining Q1 2026.
Proprietorship, Pune. Starts as a small consulting and trading firm. Builds the back-office, the GSTIN, the bank relationships.
A handful of SMB friends ask for help. SEO, GBP, ads. The work is good. The reporting is a Google Sheet.
The internal tooling — drafts, audits, ad variants — starts beating the freelance bench on speed and consistency. The Google Sheet stops scaling.
The platform comes together. Request → split → draft → receipt. Three lighthouse clients run on it end-to-end for two quarters.
Trade name launches publicly. Operating under XIMPEX — same proprietor, same GSTIN, same compliance, different brand and specialism.
WhatsApp us a one-liner about your business. We'll send back a calendar link with three 15-minute slots. No SDR, no chatbot pretending to be one.
